Fashion Week is over here in NYC, and everywhere, the press has been full of stories on the state of the industry, the price of the clothes and how to give the industry, especially at the high end, a jolt.
Debate over price point, $800.00 for a dress is considered by some to be to “low end” for “high end” according to an interview in the NYT with Vera Wang, while Thakoon shows off $100.00 a yard fabric that he plans to use for a dress that will wind up at about 2000.00 in the stores.
Me, I think this is pretty impressive, considering he has to make that dress, pay for all the materials (There is a lot of draping this season=more fabric) & notions (trims, buttons, zippers etc) plus the highly skilled sewers needed to make something that will merit that price and then, add his markup, covering fixed and variable costs, and allowing for some profit (this should also include an allowance for buy backs & charge backs) plus carrying costs, since he will probably have to wait between 90 - 120 days to get paid. All this, for about 1/3rd of that estimated retail price.
On the other hand, in Thursdays’ style section was a feature “The Bodysuit Electric” featuring a $2300.00 ready-to-wear YSL strapless leather 1980’s style bodysuit, and all the different ways you can wear it. (Unfortunately all too 1980's derived) It is a hot, sexy garment, but why would you buy this as RTW? Even in the editorial you can see that the model will fall out of it the second she spontaneously raises an arm. A great piece, but a piece of this sort screams out to be custom-made. And when you consider the investment, it should to be custom-made.
What do you think, RTW vs Custom-Made?
Why and for what would you make the choice, or not, to go Custom-Made?
Other reads:
Wall Street Journal - various articles on Luxury
Forbes