In Fashion or branding, what do you think of when you think of Luxury? Is it Hermes? Or perhaps Louis Vuitton? How About American Eagle or Urban Decay? How is it that ALL of these things have been labeled at one point or another as "Luxury"?
Really, what is it? Is it D & G masquerading as Forever 21:
Or is it a $75,000.00 Balmain crocodile jacket?
Is it exclusivity? Or something more like this? If you've watched this movie you'll have drooled over seriously fantastic luxury in a big way!
Is it what you receive from it? Sheer pleasure or pure bragging rights? A new Ferarri or an original 1965 Shelby?
How about a 1957 Ferrari?
( Is this not the epitome of Luxury? Better yet if you drive it daily! Dammit, why can they DESIGN cars like this anymore???)
Or is it… (as the old song goes) A Winnebago??? Heck a HERD of Winnebagos! (Disclaimer later) or a baby's arm holding an apple…?
Luxury could mean the freedom of this…
Luxury, it means a lot of things to a lot of different people. Indefinable, elusive, emotional, visceral, shallow & at the same time incredibly vital.
It is continually evolving & expressing & Inspiring.