Friday, April 16, 2010

Eat KFC & fight Cancer???

I got this in the mail today:


This is a WTF? Moment. 
I cannot imagine who thought this was a good idea,  or if  The Susan G. Komen fund is either:

a) desperate for cash
b) cynical beyond belief
c) just plain old stupid 

In any case they should fire their marketing arm.
Designing a marketing tie in like this is the absolutely the height of irresponsibility. 
It also completely diminishes what they are here to do.  Which in a nutshell is to improve women's heath and treatment.

Promoting tie in to a sodium and grease packed meal like KFC's is WRONG.  Obesity,  yes,  that'll help your breast cancer outcomes...
It also targets the people who need least to be targeted with this kind of garbage, people who eat like sh*t anyhow, who more than likely already have more than their fair share of heart disease, diabetes, you name it.

This country is already such a mess with our obesity rates,  I don't see how we will ever stem the tide if this type of practice keeps up.  On top of all the garbage there is out there marketed as food. 
Yesterday I saw a woman, standing, on the street. she was not old, but she had to lean against the building to support her considerable weight which I would venture to guess to be at least 600 pounds.  Seriously one of the largest ambulatory people I have ever seen in NYC.  Less than 20 years ago you NEVER saw this in NYC,  not even close.  

Our bodies are not built to support this. (neither is our transportation system)  HOW do you get around?  I cannot even imagine the limitations (not to mention health) issues this forces on people.  
& It's much worse outside of the city.  (It is very hard to sit in a restaurant in places like rural PA and have any sort appetite for food when seated across from people this size- and it's about impossible to avoid.)

I felt for the woman on the street,  but...at the same time it's hard to figure how someone gets to that point.  And then,  how on earth do you turn it back?  It's freeking hard to lose weight!

I am no chubby basher.  I prefer a curvy figure over an anorexic one any time, but I doubt 300-600 lbs can ever be considered simply overweight for most women.  That's a serious health issue.

 

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2 comments:

  1. Great post Carla !

    I agree. This is a classic marketing mismatch. It reminds me of a few recent incidents of a few female celebs wearing their dresses / jackets backwards.

    How about a three-way partnership between the Susan Komen foundation, KFC, and something to wash it down with, say Schlitz Malt Liquor ?

    Another reason to watch your diet and stay in shape - obese people do not look good in leather or spandex, and are not easily maneuverable during romance.

    Hurry, get your custom leather orders in now before we get hit with a VAT. If you want European levels of social benefits, then you are going to have to digest European levels of taxation !

    Cheers,
    John

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  2. John, yes, Schlitz would be perfect, I am astounded (perfect word) by this mismatch, especially as KFC is the company that released that "sandwich"
    where the bread is replaced by two slabs of deep fried battered chicken.

    I cannot imagine how anyone can eat that and not feel disgusting afterwards.

    People have somehow been lulled into a bizarre world of no repercussions. What it really is, is no repercussions for the companies that create & make this stuff, but life altering repercussions for those that consume it. C

    ReplyDelete

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